Facebook & Instagram for Business
A complete guide to Facebook and Instagram for Business including best practice and advertising
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About this Course
Facebook and Instagram for Business is your ultimate guide to two of the world's largest social media platforms. They both offer a huge amount of features that can benefit business, from live video tools, to reviews and event listings.
The course takes you through the key features of Facebook and Instagram and offers best practice guidance on how you can use them to elevate your brand and connect with your desired audiences.
We also cover Facebook and Instagram Advertising giving a full overview and demonstration of how to setup advertising on Facebook and Instagram, through boosted posts and within Facebook Advertising Manager.
This course is ideal for business owners, marketers, and social media managers.
Learn How To:
- Optimise your Instagram and Facebook presences
- Create eye-catching photo and video content
- Direct more traffic to your website
- Up your Stories game
- Discover and use #hashtags, and why they work
- Use Facebook Reviews and Events
- Use Boosted and Promoted Posts
- Use Facebook Advertising Manager for Facebook and Instagram advertising
- Measure your success
We also have an exclusive Facebook Group where you can ask us any questions about the course content and how it might relate to achieving your marketing goals.
Your Instructor
Alison Battisby is an international social media consultant, with over a decade of experience. Alison has been involved in some groundbreaking social media projects for global brands including; Tesco, BBC, John Lewis, Estée Lauder and Pringles as well as a range of UK start-ups and growing enterprises. Alison is an accredited Facebook trainer and works with them to teach marketing professionals the latest best practice.
Course Curriculum
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StartIntroduction to Facebook for Business (2:37)
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Start1. The Facebook Algorithm (5:14)
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Start2. Branding Your Page (5:05)
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Start3. Best Practice Posting (4:56)
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Start4. Video on Facebook (6:35)
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Start5. Live Video (4:01)
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Start6. Engagement (2:07)
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Start7. Facebook Events (2:58)
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Start8. Facebook Messenger (4:16)
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Start9. Facebook Reviews (1:42)
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Start10. Facebook Stories (2:51)
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Start11. Facebook Groups (3:19)
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Start12. Boosted Posts (5:28)
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Start13. Facebook Insights (3:21)
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StartIntroduction to Instagram (2:36)
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Start1. The Instagram Algorithm (2:51)
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Start2. Branding Your Instagram Profile (5:10)
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Start3. User Generated Content (6:15)
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Start4. Best Practice Posting (6:15)
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Start5. Grid Curation (7:12)
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Start6. Hashtags (10:25)
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Start7. Scheduling Your Posts (4:40)
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Start8. Video on Instagram (6:47)
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Start9. Instagram Stories (16:28)
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Start10. IGTV (4:17)
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Start11. Instagram Live (11:09)
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Start12. Engagement (6:02)
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Start13. Promoted Posts (8:38)
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Start14. Instagram Insights (7:57)
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StartIntroduction to Social Media Advertising (1:30)
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Start1. Why Use Social Media Advertising? (4:28)
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Start2. Where Can You Advertise? (3:32)
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Start3. Your Social Media Advertising Strategy (5:13)
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Start4. The Structure of a Campaign (2:55)
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Start5. Set Up For Success (4:11)
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Start6. Targeting Key Audiences (9:18)
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Start7. Building a Campaign (4:20)
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Start8. Budget and Schedule (4:31)
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Start9. Designing Ads That Convert (9:23)
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Start10. Measure Your Success (2:20)
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Start11. Optimise Your Ads (4:27)