About this course
Instagram provides a highly creative opportunity to market your brand. Its global reach is huge, and users are motivated to discover and buy.
But how do you build your community? And how do you convert them into valuable customers?
In Instagram for Business, we answer these key questions. You'll also learn; how to build a fun and engaging Instagram account for your brand, best practice content creation, and how to measure your success.
This course is ideal for business owners, marketers, and social media managers.
Learn How To:
- Optimise your Instagram account
- Create eye-catching photo and video content
- Direct more traffic to your website
- Discover and use #hashtags, and why they work
- Up your Instagram Stories game
- Use Promoted Posts
- Organise and schedule your Instagram feed
- Measure your success
We also have a dedicated Facebook Group for you to ask any questions you have about Instagram for Business.
Alison Battisby is an international social media consultant, with over a decade of experience. Alison has been involved in some groundbreaking social media projects for global brands including; Tesco, BBC, John Lewis, Estée Lauder and Pringles as well as a range of UK start-ups and growing enterprises. Alison is an accredited Facebook trainer and works with them to teach marketing professionals the latest best practice.
StartIntroduction to Instagram (2:24)
Start1. The Instagram Algorithm (2:51)
Start2. Branding your Instagram Profile (5:10)
Start3. User Generated Content (6:15)
Start4. Best Practice Posting (6:15)
Start5. Grid Curation (7:12)
Start6. Hashtags (10:25)
Start7. Scheduling Your Posts (4:46)
Start8. Video on Instagram (6:47)
Start9. Instagram Stories (16:28)
Start10. IGTV (4:17)
Start11. Instagram Live (11:09)
Start12. Engagement (6:02)
Start13. Promoted posts (8:38)
Start14. Instagram Insights (7:57)