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Social Media Advertising

The complete guide to creating successful advertising campaigns on Facebook and Instagram

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The complete guide to creating successful advertising campaigns on Facebook and Instagram.

Advertising on Facebook and Instagram provides unparalleled opportunities for your business.

Social Media Advertising is our course to show you exactly how to use Facebook Ads Manager to create adverts that provide maximum impact on Facebook and Instagram.

We will cover the strategy behind a great social media advertising campaign, as well as showing you how to put your adverts live, examples of successful advertising campaigns and how to measure your ads.

The course is specifically for those who have dabbled with Boosted Posts on Facebook, or are just getting started with running Social Media Advertising campaigns and want a best practice guide.

This online course is for:

  • Social media managers looking for creative ways to grow their social media presences
  • Startups and entrepreneurs who are interested in growing a brand
  • Social media consultants who are advising clients
  • Marketing professionals who are interested in learning strategic skills in social media advertising

In this course, you will:

  • Discover where you can run paid advertising on Facebook and Instagram
  • Understand how to put together a strategy for an advertising campaign on Facebook and Instagram
  • Learn how to implement tracking into your website with a Facebook Pixel
  • Learn how to create relevant audiences for your advertising including Interest, Custom and Lookalike Audiences
  • Understand what makes audiences click on adverts and how to create an advert that converts
  • Discover how to measure and optimise your social media adverts
  • Explore plenty of best practice examples of successful adverts


Your Instructor


Alison Battisby
Alison Battisby

Alison Battisby is an international social media speaker and consultant, with over a decade of social media marketing experience. Alison has been involved in some groundbreaking social media projects for brands including; Tesco, BBC, John Lewis, Estée Lauder and Pringles as well as a range of UK start-ups and growing enterprises. Alison is accredited by Facebook and Instagram and works with them to teach marketing professionals the latest strategies.


Course Curriculum


  Where Can You Advertise?
Available in days
days after you enroll
  Budget and Schedule
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days after you enroll
  Ads That Convert
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!