Social Media Advertising

The complete guide to creating successful advertising campaigns on Facebook and Instagram

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The complete guide to creating successful advertising campaigns on Facebook and Instagram.

Advertising on Facebook and Instagram provides unparalleled opportunities for your business.

Social Media Advertising is our course to show you exactly how to use Facebook Ads Manager to create adverts that provide maximum impact on Facebook and Instagram.

We will cover the strategy behind a great social media advertising campaign, as well as showing you how to put your adverts live, examples of successful advertising campaigns and how to measure your ads.

The course is specifically for those who have dabbled with Boosted Posts on Facebook, or are just getting started with running Social Media Advertising campaigns and want a best practice guide.

This online course is for:

  • Social media managers looking for creative ways to grow their social media presences
  • Startups and entrepreneurs who are interested in growing a brand
  • Social media consultants who are advising clients
  • Marketing professionals who are interested in learning strategic skills in social media advertising

In this course, you will:

  • Discover where you can run paid advertising on Facebook and Instagram
  • Understand how to put together a strategy for an advertising campaign on Facebook and Instagram
  • Learn how to implement tracking into your website with a Facebook Pixel
  • Learn how to create relevant audiences for your advertising including Interest, Custom and Lookalike Audiences
  • Understand what makes audiences click on adverts and how to create an advert that converts
  • Discover how to measure and optimise your social media adverts
  • Explore plenty of best practice examples of successful adverts

Your Instructor

Alison Battisby
Alison Battisby

Alison Battisby is an international social media consultant, with over a decade of experience. Alison has been involved in some groundbreaking social media projects for global brands including; Tesco, BBC, John Lewis, Estée Lauder and Pringles as well as a range of UK start-ups and growing enterprises. Alison is an accredited Facebook trainer and works with them to teach marketing professionals the latest best practice.

Frequently Asked Questions

When does the course start and finish?
The course starts now and will be live for at least the next 12 months! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Will the course be updated?
Yes, we will be updating the course regularly in line with new social media changes. For more immediate updates, join our Facebook Group where we make up to date product and feature announcements (

Get started now!