The complete guide to creating successful advertising campaigns on Facebook and Instagram.
Advertising on Facebook and Instagram provides unparalleled opportunities for your business.
Social Media Advertising is our course to show you exactly how to use Facebook Ads Manager to create adverts that provide maximum impact on Facebook and Instagram.
We will cover the strategy behind a great social media advertising campaign, as well as showing you how to put your adverts live, examples of successful advertising campaigns and how to measure your ads.
The course is specifically for those who have dabbled with Boosted Posts on Facebook, or are just getting started with running Social Media Advertising campaigns and want a best practice guide.
This online course is for:
- Social media managers looking for creative ways to grow their social media presences
- Startups and entrepreneurs who are interested in growing a brand
- Social media consultants who are advising clients
- Marketing professionals who are interested in learning strategic skills in social media advertising
In this course, you will:
- Discover where you can run paid advertising on Facebook and Instagram
- Understand how to put together a strategy for an advertising campaign on Facebook and Instagram
- Learn how to implement tracking into your website with a Facebook Pixel
- Learn how to create relevant audiences for your advertising including Interest, Custom and Lookalike Audiences
- Understand what makes audiences click on adverts and how to create an advert that converts
- Discover how to measure and optimise your social media adverts
- Explore plenty of best practice examples of successful adverts
Alison Battisby is an international social media consultant, with over a decade of experience. Alison has been involved in some groundbreaking social media projects for global brands including; Tesco, BBC, John Lewis, Estée Lauder and Pringles as well as a range of UK start-ups and growing enterprises. Alison is an accredited Facebook trainer and works with them to teach marketing professionals the latest best practice.
PreviewAn Introduction to Social Media Advertising (1:30)
StartWhy use Social Media Advertising? (4:28)
StartWhere Can You Advertise? (3:32)
StartYour Social Media Advertising Strategy (5:13)
StartThe Structure of a Campaign (2:55)
StartSet Up For Success (4:11)
StartTargeting Key Audiences (9:18)
StartBuilding a Campaign (4:20)
StartBudget and Schedule (4:31)
StartDesigning Ads That Convert (9:23)
StartMeasure Your Success (2:20)
StartOptimise Your Ads (4:27)