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Social Media on a Budget
Welcome to Social Media on a Budget
Course Introduction (0:56)
Meet Your Instructor (0:39)
Social Media on a Budget (0:42)
Social Media Costs (2:22)
10 Budget-Busting Strategies (0:57)
1. Branding Your Channels
Your Brand Aesthetic (1:35)
Branding Your Facebook Page (4:48)
Branding Your Instagram Profile (6:23)
Branding Your Twitter Profile (1:35)
2. Social Media SEO
What is Social Media SEO? (0:51)
SEO Your Facebook Page (3:06)
SEO Your Instagram Profile (5:38)
SEO Your Twitter Profile (1:51)
3. Content Strategy
Your Content Strategy (0:56)
Sourcing Content (3:01)
Sourcing Content Online Examples (2:00)
Sourcing Content on Instagram (2:35)
Creating Valuable Content (3:20)
4. Targeted Engagement
What is Targeted Engagement? (4:39)
Targeted Engagement Task (4:05)
5. Research Hashtags
Researching Hashtags (0:43)
Hashtags on Instagram (3:57)
Choosing an Effective Hashtag Mix (2:09)
A Hashtag Case Study (1:32)
The Results (1:04)
Hashtags on Facebook (1:08)
Hashtags on Twitter (1:30)
6. Creating Partnerships
What Are Social Media Partnerships? (0:28)
How to Kick Start Social Media Partnerships (2:44)
Offering Discounts and Exclusives (1:21)
7. Becoming Instagrammable
Becoming Instagrammable (1:50)
Examples of Instagrammable Businesses (1:40)
Designing for the ‘Gram (1:48)
Your Product Packaging (1:18)
8. Hosting Competitions
Hosting Competitions (2:34)
Competition Mechanics (2:26)
Terms and Conditions (1:47)
Example of a Competition (2:26)
9. Working with Influencers
What is Influencer Marketing? (1:13)
The Stages of Influence (1:21)
The Benefits of Using Influencers (1:04)
Top Tips for Working with Influencers (5:04)
10. Measuring and Optimising
Measurement and Optimsation (0:43)
Creating a Social Media Report (1:44)
Our Top 3 Suggested Metrics (3:38)
How to Optimise Your Social Media (2:32)
End of Course
Wrap Up (0:46)
Meet Your Instructor
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