Social Media Marketing: The Complete Guide
Avocado Social's complete guide to social media marketing in 2020
Watch Promo
This is a comprehensive guide to social media marketing in 2020. It is designed to help marketers, managers, and business owners, understand the features and benefits of social media platforms and how to make the most from your time and budget.
The course includes 200+ modules across the following 18 topics -
- Introduction to Social Media
- Social Media Strategy
- Social Media Content
- Social Media Process
- Facebook for Business
- Instagram for Business
- LinkedIn for Business
- Twitter for Business
- WhatsApp for Business
- TikTok for Business
- YouTube for Business
- Pinterest for Business
- Review Sites
- Social Media Competitions
- Social Media Advertising
- Employee Advocacy
- Influencer Marketing
- Measurement
Whatever the goals for your brand, this course will provide you with essential insight on how to best use social media to take your brand to the next level.
We also have an exclusive Facebook Group where you can ask us any questions about the course content and how it might relate to achieving your marketing goals.
Your Instructor
Alison Battisby is an international social media consultant, with over a decade of experience. Alison has been involved in some groundbreaking social media projects for global brands including; Tesco, BBC, John Lewis, Estée Lauder and Pringles as well as a range of UK start-ups and growing enterprises. Alison is an accredited Facebook trainer and works with them to teach marketing professionals the latest best practice.
Course Curriculum
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PreviewAn Introduction to the Course (0:22)
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Preview1. The Benefits of Social Media for your Business (2:17)
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Preview2. Key Considerations of Social Media (2:49)
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Preview3. Setup a Facebook Page (2:56)
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Preview4. Facebook Business Manager (1:28)
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Preview5. Setting up an Instagram Account (2:09)
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Preview6. Incorporating Social Media into Your Website (2:47)
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StartIntroduction to Social Media Strategy (1:59)
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Start1. Define Your Brand & Purpose (9:08)
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Start2. Set Your Goals (8:44)
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Start3. Create Audience Personas (6:42)
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Start4. Choose Social Media Platforms (7:23)
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Start5. Audit Your Activity (9:40)
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Start6. Create Content Pillars (8:42)
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Start7. Build Your Processes (9:31)
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Start8. Structure Your Team (3:55)
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Start9. Growth Tactics (7:51)
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Start10. Measure Your Success (7:05)
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Start11. Course Wrap Up (0:43)
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StartIntroduction to Social Media Content (0:18)
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Start1. How to Create Great Social Media Content (2:34)
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Start2. Planning Content (8:17)
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Start3. Photography for Social Media (3:02)
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Start4. Video for Social Media (5:52)
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Start5. Social Media Graphics (3:51)
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Start6. Content Sizing and Layout (2:06)
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Start7. GIFs (2:36)
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Start8. User Generated Content (6:15)
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Start9. Top Smartphone Apps (2:55)