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Social Media Marketing: The Complete Guide
Introduction to Social Media
An Introduction to the Course (0:22)
1. The Benefits of Social Media for your Business (2:17)
2. Key Considerations of Social Media (2:49)
3. Setup a Facebook Page (2:56)
4. Facebook Business Manager (1:28)
5. Setting up an Instagram Account (2:09)
6. Incorporating Social Media into Your Website (2:47)
Social Media Strategy
Introduction to Social Media Strategy (1:59)
1. Define Your Brand & Purpose (9:08)
2. Set Your Goals (8:44)
3. Create Audience Personas (6:42)
4. Choose Social Media Platforms (7:23)
5. Audit Your Activity (9:40)
6. Create Content Pillars (8:42)
7. Build Your Processes (9:31)
8. Structure Your Team (3:55)
9. Growth Tactics (7:51)
10. Measure Your Success (7:05)
11. Course Wrap Up (0:43)
Social Media Content
Introduction to Social Media Content (0:18)
1. How to Create Great Social Media Content (2:34)
2. Planning Content (8:17)
3. Photography for Social Media (3:02)
4. Video for Social Media (5:52)
5. Social Media Graphics (3:51)
6. Content Sizing and Layout (2:06)
7. GIFs (2:36)
8. User Generated Content (6:15)
9. Top Smartphone Apps (2:55)
Social Media Process
Introduction to Social Media Process (0:17)
1. Roles and Responsibilities (4:13)
2. Gathering Content Within Your Team (2:19)
3. Creating a Content Calendar (3:37)
4. Scheduling Your Social Media (4:46)
5. Social Media Customer Service (4:04)
6. Measuring and Optimising Your Social Media (4:33)
Facebook for Business
Introduction to Facebook for Business (2:37)
1. The Facebook Algorithm (5:14)
2. Branding Your Page (5:05)
3. Best Practice Posting (4:56)
4. Video on Facebook (6:35)
5. Live Video (4:01)
6. Engagement (2:07)
7. Facebook Events (2:58)
8. Facebook Messenger (4:16)
9. Facebook Reviews (1:42)
10. Facebook Stories (2:51)
11. Facebook Groups (3:19)
12. Boosted Posts (5:28)
13. Facebook Insights (3:21)
Instagram for Business
Introduction to Instagram (2:36)
1. The Instagram Algorithm (2:51)
2. Branding Your Instagram Profile (5:10)
3. User Generated Content (6:15)
4. Best Practice Posting (6:15)
5. Grid Curation (7:12)
6. Hashtags (10:25)
7. Video on Instagram (6:47)
8. Instagram Stories (16:28)
9. IGTV (4:17)
10. Instagram Live (11:09)
11. Engagement (6:02)
12. Promoted Posts (8:38)
13. Instagram Insights (7:57)
LinkedIn for Business
Introduction to LinkedIn for Business (1:12)
1. Key Features of LinkedIn (2:02)
2. The LinkedIn Algorithm (2:49)
3. Branding Your Company Page (5:30)
4. Optimising Personal Profiles (6:31)
5. Best Practice Posting (4:30)
6. Engagement on LinkedIn (2:46)
7. LinkedIn Articles (3:08)
8. Video on LinkedIn (5:46)
9. LinkedIn Events (1:47)
10. Sponsored Posts (5:07)
11. LinkedIn Insights (4:11)
Twitter for Business
Introduction to Twitter (1:56)
1. The Key Features of Twitter (1:57)
2. The Twitter Algorithm (2:18)
3. Branding Your Twitter (2:25)
4. Twitter SEO (2:39)
5. Best Practice Posting (5:19)
6. Hashtags (2:15)
7. Trending Topics (3:14)
8. Engagement on Twitter (1:30)
9. Video on Twitter (2:18)
10. Twitter Live (2:03)
11. Twitter Lists (2:17)
12. Promoted Tweets (4:18)
13. Twitter Analytics (3:04)
WhatsApp for Business
WhatsApp for Business (5:17)
TikTok for Business
TikTok for Business (4:05)
YouTube for Business
Introduction to YouTube (2:21)
1. Great Examples of YouTube Channels (4:15)
2. YouTube SEO (3:28)
3. YouTube Analytics (3:09)
Pinterest for Business
Pinterest for Business (14:50)
Review Sites
Introduction to Review Sites (0:14)
1. TripAdvisor (17:16)
2. Google My Business (13:25)
Social Media Competitions
Introduction to Social Media Competitions (0:16)
1. Hosting Competitions (1:21)
2. Choosing a Suitable Prize (3:07)
3. Competition Mechanics (4:47)
4. Terms and Conditions (2:22)
5. How to Promote Your Competition (3:48)
6. Competition Measurement (3:14)
Social Media Advertising
Introduction to Social Media Advertising (1:30)
1. Why Use Social Media Advertising? (4:28)
2. Where Can You Advertise? (3:32)
3. Your Social Media Advertising Strategy (5:13)
4. The Structure of a Campaign (2:55)
5. Set Up For Success (4:11)
6. Targeting Key Audiences (9:18)
7. Building a Campaign (4:20)
8. Budget and Schedule (4:31)
9. Designing Ads That Convert (9:23)
10. Measure Your Success (2:20)
11. Optimise Your Ads (4:27)
Employee Advocacy
Introduction to Employee Advocacy (0:16)
1. What is Employee Advocacy? (1:27)
2. Creating a Social Media Policy (2:15)
3. Safeguarding Your Employees (2:11)
4. Encouraging Staff to Promote Your Brand (3:09)
5. Best Practice Employee Engagement (1:40)
Influencer Marketing
Introduction to Influencer Marketing (0:20)
1. Why Use Influencer Marketing? (2:19)
2. Selecting the Right Influencers (7:57)
3. Engaging With Influencers in a Genuine Way (4:44)
4. Best Practice Influencer Marketing (6:12)
5. Top Tips for Influencer Marketing (2:00)
6. Influencer Marketing Measurement (4:46)
7. Advanced Tactics for Influencer Marketing (5:15)
Measurement
Introduction to Measurement (2:40)
1. Key Reporting Metrics (3:17)
2. Proving ROI on Your Social Media Campaigns (4:48)
3. Free Measurement Tools (2:56)
4. Best Practice Social Media Measurement Tools (2:59)
5. Optimising Your Social Media Marketing (2:17)
1. Define Your Brand & Purpose
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