Introduction to Social Media
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An Introduction to the Course (0:22)
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1. The Benefits of Social Media for your Business (2:17)
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2. Key Considerations of Social Media (2:49)
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3. Setup a Facebook Page (2:56)
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4. Facebook Business Manager (1:28)
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5. Setting up an Instagram Account (2:09)
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6. Incorporating Social Media into Your Website (2:47)
Social Media Strategy
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Introduction to Social Media Strategy (1:59)
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1. Define Your Brand & Purpose (9:08)
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2. Set Your Goals (8:44)
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3. Create Audience Personas (6:42)
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4. Choose Social Media Platforms (7:23)
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5. Audit Your Activity (9:40)
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6. Create Content Pillars (8:42)
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7. Build Your Processes (9:31)
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8. Structure Your Team (3:55)
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9. Growth Tactics (7:51)
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10. Measure Your Success (7:05)
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11. Course Wrap Up (0:43)
Social Media Content
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Introduction to Social Media Content (0:18)
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1. How to Create Great Social Media Content (2:34)
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2. Planning Content (8:17)
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3. Photography for Social Media (3:02)
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4. Video for Social Media (5:52)
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5. Social Media Graphics (3:51)
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6. Content Sizing and Layout (2:06)
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7. GIFs (2:36)
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8. User Generated Content (6:15)
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9. Top Smartphone Apps (2:55)
Social Media Process
Facebook for Business
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Introduction to Facebook for Business (2:37)
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1. The Facebook Algorithm (5:14)
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2. Branding Your Page (5:05)
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3. Best Practice Posting (4:56)
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4. Video on Facebook (6:35)
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5. Live Video (4:01)
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6. Engagement (2:07)
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7. Facebook Events (2:58)
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8. Facebook Messenger (4:16)
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9. Facebook Reviews (1:42)
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10. Facebook Stories (2:51)
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11. Facebook Groups (3:19)
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12. Boosted Posts (5:28)
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13. Facebook Insights (3:21)
Instagram for Business
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Introduction to Instagram (2:36)
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1. The Instagram Algorithm (2:51)
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2. Branding Your Instagram Profile (5:10)
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3. User Generated Content (6:15)
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4. Best Practice Posting (6:15)
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5. Grid Curation (7:12)
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6. Hashtags (10:25)
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7. Video on Instagram (6:47)
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8. Instagram Stories (16:28)
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9. IGTV (4:17)
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10. Instagram Live (11:09)
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11. Engagement (6:02)
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12. Promoted Posts (8:38)
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13. Instagram Insights (7:57)
LinkedIn for Business
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Introduction to LinkedIn for Business (1:12)
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1. Key Features of LinkedIn (2:02)
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2. The LinkedIn Algorithm (2:49)
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3. Branding Your Company Page (5:30)
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4. Optimising Personal Profiles (6:31)
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5. Best Practice Posting (4:30)
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6. Engagement on LinkedIn (2:46)
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7. LinkedIn Articles (3:08)
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8. Video on LinkedIn (5:46)
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9. LinkedIn Events (1:47)
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10. Sponsored Posts (5:07)
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11. LinkedIn Insights (4:11)
Twitter for Business
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Introduction to Twitter (1:56)
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1. The Key Features of Twitter (1:57)
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2. The Twitter Algorithm (2:18)
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3. Branding Your Twitter (2:25)
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4. Twitter SEO (2:39)
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5. Best Practice Posting (5:19)
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6. Hashtags (2:15)
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7. Trending Topics (3:14)
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8. Engagement on Twitter (1:30)
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9. Video on Twitter (2:18)
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10. Twitter Live (2:03)
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11. Twitter Lists (2:17)
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12. Promoted Tweets (4:18)
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13. Twitter Analytics (3:04)
WhatsApp for Business
TikTok for Business
YouTube for Business
Pinterest for Business
Review Sites
Social Media Competitions
Social Media Advertising
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Introduction to Social Media Advertising (1:30)
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1. Why Use Social Media Advertising? (4:28)
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2. Where Can You Advertise? (3:32)
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3. Your Social Media Advertising Strategy (5:13)
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4. The Structure of a Campaign (2:55)
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5. Set Up For Success (4:11)
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6. Targeting Key Audiences (9:18)
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7. Building a Campaign (4:20)
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8. Budget and Schedule (4:31)
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9. Designing Ads That Convert (9:23)
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10. Measure Your Success (2:20)
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11. Optimise Your Ads (4:27)
Employee Advocacy
Influencer Marketing
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Introduction to Influencer Marketing (0:20)
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1. Why Use Influencer Marketing? (2:19)
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2. Selecting the Right Influencers (7:57)
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3. Engaging With Influencers in a Genuine Way (4:44)
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4. Best Practice Influencer Marketing (6:12)
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5. Top Tips for Influencer Marketing (2:00)
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6. Influencer Marketing Measurement (4:46)
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7. Advanced Tactics for Influencer Marketing (5:15)
Measurement
